Please check our schedule for time and location

Primer Schedule


Primer will be held at the Gray Area Foundation for the Arts Theatre. Gray Area has revived the historic Grand Theatre into a technology and art center and has been host to a variety of art and music festivals and conferences. The theatre lives in the heart of the mission close to a wealth of restaurants, bars, and cultural outlets. 

Gray Area Foundation for the Arts, Inc. is a 501(c)3 Non-Profit Organization supporting Art & Technology for Social Good. Their mission is to apply art and technology to create positive social impact through education, civic engagement, and public programs.

2665 Mission Street
San Francisco, CA 94110


Aside from the obvious landmarks such as the Golden Gate Bridge, Coit Tower or the crooked Lombard Street, there are a ton of other art and cultural sites to visit.

Here are a few suggestions to help you plan your trip:

SFMoMA – Now the largest modern art museum in the US,  just reopened with a brand new wing which has doubled the size of its collection!

Golden Gate Park – Visit the natural beauty of this massive oasis and check out the bison, Academy of Sciences and the DeYoung Art Museum.

North Beach – aka Little Italy, preserves some of the city’s most vibrant culture of urban bars and nightlife. If you’re looking for some great bookstores, make sure to check out William Stout for art, design & architecture and City Lights (right next to Kerouac alley)

The Mission District – Hipsters rejoice. The mission is a must-see destination. Take a stroll down Valencia and visit some of the unique boutiques and restaurants. Head over to Mission street and maybe check out a movie at the newly restored Alamo Drafthouse or play a few holes at Urban Putt an indoor putting range, bar & restaurant.

Still bored? Check out some other off the beaten path destinations.


Park Central Hotel is a premier sponsor of PRIMER.
Use this link for conference discounted rates.

We’ve also negotiated some discount rates with local hotels through

SF is home to AirBnB. We encourage you to support your local community and book with a friendly local.